THEMATIC TVC 15s
TVCs show the way Dutch Lady milkmaid appear and product benefit. The flow: in the morning, kid has breakfast and drinks milk with Dutch Lady and mom, after that he/she takes the outdoor challenge, but he/she fells, then Dutch Lady appears and encourages him/her, leading to the his/her successful.
THE FUNCTIONAL VDO 6s
Dutch Lady milk is manufactured in Dutch standard which is fresh like drinking at Dutch farm and 20-golden-min-strict transportation.
The VDOs need to visualize and explain what the Dutch standard is. We use interesting treatment for each VDO to catch attention of consumer.
FRESH LIKE DRINKING AT DUTCH FARM
20-GOLDEN-MIN STRICT TRANSPORTATION
I joined this project when I was trainee designer, so this is the first time I had a chance to do the full campaign process from the brainstorming to production stage. I really appreciate chị Uyên, who was creative lead of the project, for teaching me a lot of things though this job
Credit
Client: Friesland Campina
Agency: Leo Burnett
Account: Hue Nguyen, Quynh Nhu Le, Tam Nhu Nguyen
Art Director: Uyen Nguyen
Designer: Tuong Ngo, Tran Vuong, Thao
Copywriter: Mai Do
